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The story of You Tiao Chips

Updated: Dec 7, 2019

Many people ask us, why You Tiao Chips ?


The answer is simple , we must protect what we love. 


Our heritage is often passed down in the food we eat and helps us to develop emotional bonds with our family and friends. You Tiao always has been a well loved breakfast fare , not just in Singapore but also in many countries. 


For me, when I think of You Tiao - I think of Singapore and all its friendly faces.


So question is , how do we bring this product into the hands of people all around the world ? 


The answer is to take a modern twist to this traditional food and package it into a tasty and nostalgic snack. After months of sweat, tears and hundreds of failed experiments, Bandana and myself have finally developed the World’s First You Tiao Chip. 


In March 2019 , Singapore submitted its nomination to inscribe the Hawker Culture as a UNESCO Representative List because it reflects a living heritage of the food that represents the many cultures and ethnic groups. Inspired Snacks was one of the 890,000 pledges that supported this UNESCO nomination. It's overwhelming response from citizens showed that there are many Singaporeans that care and support about our heritage and what we stand for. 


In this journey of entrepreneurship , it has taught me that a brilliant idea doesn't guarantee a successful invention. Real magic comes from a brilliant idea combined with willpower, tenacity, and a willingness to make mistakes. 


So here you go , take a bite of magic .


Take a bite of the World's First You Tiao Chips.





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© 2019 Inspired Snacks Co

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